MINISO was established in 2013. Its founder is CEO Ye Guofu. Since then, MINISO has opened more than 6,100 retail stores in over 80 countries, including the US, UK, Canada, Australia, Spain, UAE, India
and Mexico. MINISO is an innovative lifestyle and diverse design brand that offers high-quality home, cosmetic, sports, stationery and other products at affordable and friendly prices for all.
ANNOUNCMENT — Free delivery if purchase amount reach 40 EUR
PROFILE
LIFE IS FOR FUN!
PROFILE
LIFE IS FOR FUN!
The MINISO Brand founder Jack Ye gained inspiration for MINISO while on vacation with his family in Japan in 2013. He came across several specialty stores which stocked good quality, well designed, and inexpensive products that were mostly manufac-tured in China. With his knowledge and experience in product development, supply chain, and the fashion industry, Jack established MINISO with its headquarters in Guangzhou, China, a brand catering to young people around the world.
PHILOSOPHY
PHILOSOPHY
MINISO’s philosophy is simplicity, nature and good quality. MINISO offers a “back to nature” approach, with a strong focus on aesthetics, beautiful and colourful lifestyle products. Attractive design, value for money, convenient shopping, these are the strengths of the brand that have made MINISO so popular around the world!
MINISO is committed to a quality of life philosophy, which is why the products are designed to respect consumers and to provide only high quality and competitively priced products. MINISO has earned the respect of consumers aged 18 to
35 for its quality design products and for following global trends.
VALUE FOR MANEY
VALUE FOR MANEY
MINISO is guided by three main principles: value for money, which drives decisions from design to the choice of materials; joy in shopping – the feeling our customers experience when they are in MINISO stores; and ease – the feeling of relaxation and happiness when choosing from a wide variety of products.